Marketing Mix 4C -

Marketing mix refers to the combination of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market

The 4C tenets of customer value, cost, and convenience establish both a rational and emotional connection with the prospective consumers

4cash 2541 While 4C's marketing refers to Consumer, Cost, Convenience, and Communication 4P's marketing mix explains if a company wants to market

4c marketing mix The 4C's of marketing can be very valuable for marketers looking to generate consumer oriented and relevant content and product messages